Forest and Bird

SOCIAL CAMPAIGN

Forest & Bird wanted to bring to the attention of the New Zealand voting public for the 2014 election that the government had put large amounts of public land and oceans have been put “on the block” for companies to tender for to prospect for minerals, fossil fuels and oil.

To mimic real estate signs, that are more about catching your eye and screaming ‘FOR SALE!!!’ than they are about beautiful pieces of art, I thought it was important that these billboards mimicked the in-your-face, bold and bright real estate property signs in order for the message to be conveyed strongly.
I designed 11 billboards all up, which were erected throughout New Zealand and photos of them shared on Forest and Bird’s social media accounts, encouraging people to print their own billboards and share them on their social accounts.